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forthdesk START / YOUR FIRST BUSINESS

Research your
business idea.
Build a plan
you can test.

Tell us what you want to build, the time you have and what you can spend.

Get AI research with competitor sources, estimated costs, risks and an editable plan for your first customer test.

£29 once. One optional shortlist and one research brief comparing up to three ideas. No subscription.

THE STARTUP DESKforthdesk / 01
tutor-reports.idea
ILLUSTRATIVE EXAMPLEIR—001

Less admin.
Better tutor reports?

5 hours / week£1,000 budget

WORKING HYPOTHESIS

One repeated task.
A small place to start.

Turn a tutor’s lesson notes into a clear parent update. Test a manual sample before building the software.

Investigate first
Customer demand still needs testing.
Small steps. Something of your own.LET’S BEGIN
BIG AMBITIONS. REAL-LIFE CONSTRAINTS.

Your time Your budget Your way of selling

forthdesk BUSINESS / ALREADY UP & RUNNING

Make your next
move count.

Work out whether to hire, outsource or improve a recurring workflow. Compare options, record a practical test and review the result.

Explore forthdesk Business
A GOOD BUSINESS STARTS WITH GOOD QUESTIONSRESEARCH MODE

Keep the ambition.
Do the homework.

A

Who’s already solving this?

Named competitors, existing alternatives and published prices where available. With sources you can open.

B

What would it actually take?

Setup costs, skills, outside help and the work involved—considered against the hours and money you have.

C

What needs to be true?

The assumptions that matter most, and a practical first test before you spend more on the idea.

YOUR STARTUP, A WORK IN PROGRESSWORKSPACE MODE

Make your first move.
Then make it better.

Keep the research. Test the unknowns.
Change your mind when the evidence changes.

your-first-move.plan
TUTOR REPORTS / EXAMPLE

From a promising
idea to a
practical decision.

Try the example without an account.

YOUR NEXT EXPERIMENTTo test

Will tutors commit
to a paid pilot?

A proposed threshold, set before the test.

Look forTwo paid pilot commitments
RecordResponses, objections and what happened
ThenRefine the offer—or revisit the idea
Evidence first. A decision you can explain.

Saved research. Reopen your projects and check the original sources.

A plan you can edit. Add what you learn, adjust your numbers and define your next move.

A report you can take away. Print or save a structured PDF, including your notes and assumptions.

THE forthdesk MINDSET

More possibility.
Less pretending.
Keep it real.

Research can help you understand a market. Customer demand still needs to be tested. We keep findings, estimates and unanswered questions separate, so you can see what the research actually supports.

How we approach research
forthdesk START / SELF-SERVICEYOUR STARTER KIT
RESEARCH & WORKING PLAN

Your idea.
Meet your toolkit.

Research your idea at your own pace. One purchase, a focused research brief and a workspace to build your first plan. No sales call needed.

The full details
  • 01 One discovery shortlist, if you need an idea
  • 02 One research brief comparing up to three ideas
  • 03 A working business plan for your selected idea
  • 04 Saved projects, evidence notes and PDF export
£29 one-off
no subscription
Get the research bundle

Early access. Examples and the validation worksheet are free.

BEFORE YOU BEGIN

Fair questions.

Something else on your mind?
Get in touch.

What am I paying for?

forthdesk Start gives you a structured founder profile, source-linked research, a saved working plan and an evidence checklist in one place. Buy the research bundle and work through it at your own pace. No sales call is needed.

Will it tell me if my business will succeed?

No. It helps you assess feasibility, compare alternatives and identify what to test. Real customer behaviour is what establishes demand. Findings, estimates and unknowns stay separate.

What if I don’t have an idea yet?

The bundle includes one optional discovery shortlist with three possibilities based on your skills, budget and circumstances. Choose one for deeper research.

What happens after the research?

Your completed report saves to your private dashboard. You can check sources, edit the working plan, record experiments, explore financial assumptions and export your work. Example edits stay separate from your saved projects.

How long does it take?

Research may take up to two minutes. Keep the tab open while it runs; the progress view shows that work is underway. A credit is used only when the finished result saves successfully.

Where does my information go?

Your ideas and founder profile are sent to OpenAI for research. Completed reports and plan edits are saved in your signed-in workspace. Avoid confidential or sensitive information. Read the privacy notice for more detail.

THE STARTUP SHELFFREE TO EXPLORE
WORKSHEET

Turn “maybe” into a test.

STARTER GUIDE

Ask better questions before you build.

WORKED EXAMPLE

Follow the thinking behind a plan.

LESS “ONE DAY”. MORE DAY ONE.

Your next chapter
isn’t going to start itself.

forthdesk / FIND YOUR DIRECTION

Find three business ideas to investigate.

Tell us your skills, time, budget and who you can reach. Get three possibilities with alternatives, risks and a first test for each. £29 once, including the optional shortlist and one research brief.

IDEA DISCOVERY
find-your-starting-point.idea

What could work for you?

Read the privacy notice and purchase terms. Your inputs are sent to OpenAI for research. Avoid confidential or sensitive information. Allow up to two minutes. Shortlists save to your dashboard. A paid credit is required. £29 includes one shortlist and one full research brief.

YOUR FOUNDER PROFILE

Let’s start with you.

A business has to fit the person building it.

YOUR RESEARCH BRIEF
your-first-business.brief
STEP 01 OF 02

What are you working with?

Opening the example…

Preparing your interactive report workspace.

THE forthdesk APPROACH

Show the reasoning.
Keep the uncertainty.

Assess each idea against your circumstances, examine current sources and distinguish researched findings from assumptions.

  1. Founder fit: time, budget, skills and selling preferences.
  2. Business evidence: alternatives, demand signals and costs.
  3. Decision: a provisional priority, with reasons.
  4. Validation: a real-world test that could change the conclusion.

A score is not a probability of success. Critical constraints should remain visible even when other factors look promising.

Research uses OpenAI web search and requires a paid credit. Completed research and plan edits are saved to your private workspace. The example report remains illustrative.

YOUR RESEARCH & WORKING PLAN

A clearer next move.

Research tailored to your circumstances.

THE STARTUP DESK YOUR PRIVATE WORKSPACE
FROM POSSIBILITY TO PROGRESS

Your startup
starts here.

Keep the evidence, shape your plan and test what matters.

YOUR PROJECTS—Ideas you’re investigating
EVIDENCE COLLECTED—Sources across your reports
THE NEXT STEPTest, then build.Research informs. Customers decide.

My projects

Delete this project?

This permanently removes the report, plan and evidence notes. Export a copy first if needed.